THE Social Media Mastery Course: Coaching and Training for Facebook, Twitter, LinkedIn, and more, Session 2

Martin Brossman and Rob Laughter teching the Social Media Mastery class

The 1st Social Media Mastery Class

You’ve been to training sessions, you’ve seen the presentations. Now you want to get started using social media and you have more questions than you started with. The Social Media Mastery course was designed with you in mind. An intensive 10-week workshop takes you beyond the basics and gives you the skills you need to build your business with social media.

Since each course is tailored to the audience, each participant will be asked to complete a simple survey prior to the first session.

Get the unique perspectives of two diverse trainers, Rob Laughter and Martin Brossman.

Topics include:

1. What’s a Tweeter anyway? Covering the basics.
2. THE Walk of Fame: Your Facebook Fan Page and You
3. Twitter Time! Learning the culture.
4. Bliggity Blogging and LinkedIn
5. Important Stuff: Revisiting transparency, tone, consistency and personality.
6. Attracting an Audience: integrating your social media presence.
7. Advanced Tools, or “How to Manage Your Social Media Presence Without Wasting Your Time.”
8. Seeing is Believing: Youtube and Podcasting.
9. An open realm of possibilities: expand your social presence.
10. Putting it all together: Becoming a Social Media Rockstar

Additional areas of exploration include: Facebook (business and personal profiles), Twitter, LinkedIn, InSide919, YouTube, Blogging, Flickr, tracking success using Analytics, reputation management, productivity tools, time management, monitoring, personal branding, integration with a marketing program, using local directories, SlideShare, podcasting, BrightKite, understanding news aggregators and RSS Feeds.

Support you’ll receive:

20 hours of classroom training tailored to your goals
2 hours of individual coaching on your own time (one hour from each instructor – a $300 value)
Signed, printed copy of Martin Brossman’s Guide to Social Media (a $15 value)
Unlimited access to step-by-step instructional videos guiding you through key areas
Worksheets and homework for each week’s class, delivered in PDF format

Meeting Dates:

All dates meet from 6:00 to 8:00 PM.

Dec. 2, 9, 16.
Jan. 6, 13, 20, 27.
Feb. 3, 10, 17.

Can’t make a date?  Send a friend or colleague in your place!
Register here and hold your position. Only one person per industry!

Held at Team Numbus in Raleigh NC

Meet Your Trainers:

Rob Laughter runs Connective Insights, a Raleigh-based social media consultancy company. Working with companies, small business owners, and individuals, Rob helps them understand, plan for, and execute strategies in social media and marketing. To learn more about social media and discuss if social media is even right for you, contact Rob at 919-833-3446, his twitter (@roblaughter), or his website (

Martin Brossman is a success coach, speaker, trainer and author based in Raleigh, NC with an office in Washington DC. He specializes in helping small businesses integrate social media in their marketing and networking strategies ( Martin has originated numerous successful in-person and on-line networking groups which have facilitated meaningful business connections among members. His computer skills have powered his keen ability to create and teach crucial new Internet communications, such as blogging, podcasting and on-line networking. His own podcast show can be heard at . Martin offers consulting on how to generate profitable alliances by maximizing face-to-face and on-line presence and managing “the conversation of you” on the Web.


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