From Podcasting to Radio: Marketing Yourself Through The Media


Beverly Mahone and Martin Brossman

Beverly Mahone and Martin Brossman

From Podcasting to Radio:  Marketing Yourself Thru The Media

Beverly Mahone and Martin Brossman

Podcasting is a way to personally broadcast over the internet with very little investment.

This course is for people considering Podcasting or who have started on their own but never took a course in podcasting. It is also for people who have an interest in doing talk radio through traditional broadcasting. We will be covering the hardware, software, what you need on the web, podcast program design and include a basic demonstration of editing a show.  No skills or understanding in podcasting are required.  Students are asked to listen to at least one podcast before the class ( such as ) and bring questions they may have.

What will be covered in this class:

  • What is Podcasting?  What you need to know to get started
  • How podcasting adds value to your business
  • Promoting yourself via podcasting versus radio
  • Understanding relationship between podcasting and real radio
  • Understanding the DIFFERENCES between podcasting and traditional radio
  • The 3 P’s of podcasting and radio (passion, personality and perseverance)
  • How to get into mainstream radio
  • Minimum, better and best equipment for Podcasting
  • Developing your own style aligned with your brand
  • Cultivating an audience and retention
  • What does public speaking have to do with it?

When: August 4th – 6-9PM
Where: BNC of Cary – 649 Walnut St. Cary, NC 27519
Cost: $25.00 in advance $35.00 at the door


Questions about the class or location call
Martin Brossman (919) 847-4757


Beverly Mahone, owner of the media consulting firm BAMMedia, is a veteran journalist, author, media coach and motivational speaker. After spending more than 25 years as a radio and television journalist, she is now using her media expertise to train others how to communicate their message effectively to market themselves and their businesses to radio, television and newspapers professionals.   She is also the author of three books, including the Amazon Best Seller:  Whatever! A Baby Boomer’s Journey Into Middle Age and has been classified as a baby boomer expert by the national media. Learn more about Beverly at:

Martin Brossman is a success coach, speaker, trainer, and author. He is known for generating profitable alliances by maximizing his clients’  face-to-face and online presence.  His customized coaching/training solutions for individuals and groups integrate Social Media, Social Networking and Reputation Management strategies. His latest book, Brossman’s Social Media and Online Resource Directory for Business, is a valuable handbook of current guidance and resources for accelerating professional networking and marketing.  An overview is featured on his website, A member of the National Speakers Bureau, Martin is a popular speaker on Social Media topics, delivering relevant information with entertaining enthusiasm.  His informative podcast show features  interviews with respected authors and experts. See all of Martin Brossman training at

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