Social Media Trainer Martin Brossman Leads NC Association of Defense Attorneys Seminar


Greensboro, NC – The Young Lawyer’s Committee of the North Carolina Association of Defense Attorneys (NCADA) engaged social media expert Martin Brossman as a speaker at their social media seminar on Thursday, September 30.

The seminar covered the topics of ways to use Google, LinkedIn and Facebook, ethical dimensions of their use, and using social media for discovery and litigation.

Brossman, who is widely known through the state of North Carolina for his public speaking and teaching on social media for professional development and business marketing and sales, spoke on the first topic.

“Attorneys, like financial planners, have to exercise more care with their social media content than general business professionals. Yet, if they only have a website, they are at a competitive disadvantage,”

said Martin Brossman. “All of us are learning what content is useful and appropriate within our own professions,” Brossman added.

Brossman teaches about the importance of participating in social media with a strong LinkedIn profile that provides a level of professional transparency, which gives other professionals and potential clients the chance to become familiar with the quality of our experience and work.

“I talked with the young attorneys about the many levels of information that are accessible through the Internet; the surface level of information through Google searches, and then more indepth ways of gathering information and competitive intelligence, ” Brossman said. “And the information goes both ways, other people can learn about us, just as we can learn about them, making reputation management and monitoring a necessity.”

The NCADA site is

Brossman specializes in speaking, training, coaching and writing about social networking, social media, reputation management and monitoring, and professional networking. He teaches throughout North Carolina at local colleges, small business centers, community and business organizations and conferences.

For more information visit these sites:

Professional Business Networking On and Off the Web:

Linking Into Sales by Martin Brossman and Greg Hyer, training professionals in using LinkedIn:

Small Business Center Speakers

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Martin Brossman and Associates was founded by Martin Brossman, executive and success coach, to empower new and experienced professionals and business owners in their professional development and business success. He also works in collaboration with fellow coaches, trainers, consultants and advisors in a variety of projects and opportunities.

Brossman is the author of several books, including LInking Into Sales, just published with Greg Hyer, and Brossman’s Social Media and Online Resource Directory for Business. He is working on his next book, Social Media for Business due to be published the winter of 2010.

Martin Brossman offers speaking, training, collaborating, consulting and coaching engagements, locally, nationally and internationally.

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